OK, it’s a bit of a departure from the usual format this week. I’m not going to talk about what’s wrong with this year’s John Lewis Christmas video. Partly because they did a great job once again and everyone loves it. Just in case you haven’t seen it, here it is:


However, to stick with the ‘How to be Better than…’ theme, I do want to share another Christmas video ad that I think is even better than John Lewis. The department store’s ad benefitted from every journalist with a calendar waiting to write about it as soon as it emerged. No doubt this helped it to reach about 15 million views (so far). However, Burberry recently reached over 5 million views with an absolutely amazing ad that has had much less fanfare in the press.



This is not a movie trailer. It’s ‘just’ an advert, albeit one starring Domnhall Gleason, Sienna Miller, Dominic West and Lily James and directed by Oscar winner Asif Kapadia. I can’t remember ever seeing an advert that looks as good as this.

So, which do you prefer? Let us know in the comments.

More Marketing Video Blogs

For more tips on making your marketing video amazing, check out our previous blogs below:

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