Didn’t the Kansas City Chiefs win the Super Bowl?
Ok, yes, technically the Chiefs beat the 49ers on Sunday, but just as important as the big game are the big ads that companies pay as much as $160,000 per second to run during the game. As one of the biggest TV audiences of the year, along with online ad previews and post game ad analysis, it’s pretty huge for marketers. This leads some companies to invest heavily in celebrity endorsements, special effects and unfunny action movie parodies (with celebrity cameos). Sometimes, simple is better.
The Runners Up
The Super Bowl this year was on February 2nd, which also happens to be Groundhog Day. Jeep used this simple fact to create a near-perfect piece of nostalgia (which has racked up more than 50 million views so far on YouTube):
Pringles and Adult Swim teamed up to somehow make Pringles the bad guy in their own ad and speak directly to Rick and Morty fans:
And Snickers made an ad that, while not exactly simple, only had a couple of minor celebrity cameos. It simultaneously parodied a beloved 70s Coke commercial, marked 10 years of Snickers’ “You’re not you when you’re hungry” message and commented on the state of the world in 2020:
What about the Google ad?
However, in my opinion, this heartbreaking ad from Google was the most effective, while almost certainly being one of the cheapest to produce. By evoking strong emotion while showing off some lesser known features of the product, ‘Loretta’ made an impact the other ads could only dream of.
The truth is, a well thought out video that connects with viewers on an emotional level can compete with much higher budget videos, even if they don’t have the springboard of a hundred million sports fans watching. Simplicity can be a huge benefit when it comes to video marketing.
More Marketing Video Blogs
For more tips on making your marketing video amazing, check out our previous blogs below: