If you’re making a marketing video, who is the best person to present it? Green Spark’s video producer, Jim, looks at the options.


*Video Transcript*

Who’s the best choice to present your marketing video? A trained, professional video presenter, or just someone who works in your office? The answer might surprise you.

Hi, I’m Jim from Green Spark.

Should you use a professional video presenter to present your videos or should you just use someone from your office?

Well, let’s look at the pros and cons.

A professional presenter is experienced being on camera. They’re not going to get intimidated by the lights, the microphones and the whole process. They’ll probably get through the filming a lot quicker and It’ll come across slick and professional and polished.

And they won’t really know anything about your company, so you’re going to have to write a script to tell them what to say. They’ll memorise those words and they’ll say them on camera. And it’ll come across very well, but will people really believe that they care about what they’re saying? After all, they don’t really have any connection with your company.

They’re just saying words you’ve written down for them.

If you use someone from your business, preferably someone who cares about your business, they’re pretty high up, they understand who you are, what you do and what makes you the best at it. They can talk from the heart without even necessarily needing a script, and they’ll believe what they’re saying. And they’ll really mean it.

And people will be able to see that you’re being authentic. It may not go as quickly – the filming will take a bit longer and they might have to do a few more takes. But really, the authenticity is what people care about, and that’s going to make a huge difference to your videos.

Thanks very much for watching. I’ll see you next time.

Check out last week’s Video Blog to find out why you should allow comments on your YouTube videos. Let us know in the comments if there are any video marketing questions you want answered, and come back next week for more video and YouTube tips.

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