by Jim Cliff | Jun 13, 2018 | Video marketing, Video Production
High street bakery chain Greggs knows how they’re viewed by the British public. Cheap fast food, better known for their steak bakes and sausage rolls than their sandwiches. Not exactly up-market or healthy. Confident that their food was better than their... 
by Jim Cliff | Jan 9, 2018 | Video marketing, Video Production
A little over 5 years ago, Metro Trains in Melbourne created one of the most entertaining PSAs of all time: The video was an instant, massive hit, spawning an app, a game, a hit song, a childrens’ book, more videos and over 160 million views on YouTube. More... 
by Jim Cliff | Jul 24, 2017 | Video marketing, Video Production
Toyota are busily promoting their new C-HR with a few different video campaigns. One involves a pairing with a really popular YouTube channel: Bad Lip Reading. What did they do right? Bad Lip Reading has over 6 million subscribers for their funny, irreverent... 
by Jim Cliff | Jul 17, 2017 | Video marketing, Video Production
Ok, lets get one thing clear straight away. Volkswagen really knows their stuff when it comes to viral video. Back in 2011 they made one of the best Superbowl ads of all time and shepherded it to the largest possible audience with social media and YouTube: ... by Jim Cliff | Feb 6, 2017 | Video marketing, Video Production
Web development platform Wix have used a viral video ad as a central part of a huge campaign launched to capitalise on the huge TV audiences for the Super Bowl. Is there anything they could have done better with this video ad? Yes, it was Super Bowl 51 on Sunday, and...