MSC Isabella Naming Ceremony

The Blessing and Naming Ceremony of the MSC Isabella was the first of its kind in the UK, the MSC Isabella is the world’s largest container ship.

Project delivery

Audio visual production

Event stage production

Production management


Tomlin House
Felixstowe Port
Milsoms, Kesgrave Hall



A naming and blessing ceremony for the worlds largest container ship. A three part event held across three locations for 200 guests.

MSC is a world leader in global container shipping and a company offering global service with local knowledge. MSC also provides an integrated network of road, rail and sea transport resources which stretches across the globe.

Green Spark were asked by EMA Events to assist with technical production for the naming ceremony of the MSC Isabella the world’s largest container ship. This included staging, audio, visual and special effects.

Just to say a huge thank you to you and the team for your support, patience and flexibility in delivering yesterday’s event. We really couldn’t have asked for more from an event partner. The client is delighted with the event and has received fantastic feedback from her management and customers. Thank you for all your efforts in delivering this historical event.

Libby Barnes

Director, EMA Events

The tradition of naming a new vessel for good luck and safe travel, dates way back. The Blessing and Naming Ceremony of the MSC Isabella, led by the commercial director of MSC UK, was the first of its kind in the UK.

The event took place across three different locations throughout the course of the day. With the majority of the event taking place outdoors in October, the weather was a significant concern and therefore the team had to be ready to put in place various plans at the drop of a hat depending on the weather..

The drinks reception prior to the ceremony was held in a marquee on the Quayside for a brief speech and a chance to network and mingle among guests. Next guests were shuttled to the Quayside for the main event where the ceremony was held for the 200 seated guests. Two seperate marquees were used, one housing the stage, the other the guests.

After the blessing of the MSC Isabella, the ribbon was cut by the ship’s Godmother, releasing the champagne bottle that smashed on the side of the ship and firing off confetti and streamer cannons. Confetti cannons were used in the marquee to shower the audience and stadium shots were used to fire streamers from the ship.

Following the ceremony guests were shuttled to Milsoms Kesgrave Hall, concluding the day with a Gala dinner an opportunity to mingle and celebrate the day with guests.

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