In the first in a series of video production tips, Jim from Green Spark explains why sometimes it’s actually better not to have a script when you’re standing in front of a lens.
*Video Transcript*
When making a video to promote your business surely a script is the most important thing right? Well I’m going to tell you why sometimes maybe you don’t need a script at all.
Hi There, I’m Jim from Green Spark.
Video does something online that I don’t think any other medium really does and that lets you get your personality across, it’s really hard to get the feel of someone from text they write on a website, or from pictures but you can through video, we like to look into someones eyes and decide whether we might like them if we met them or if we can trust them, so let your customers get to know you through video, and that’s a great first step, and if you talk passionately and knowledgeably about your industry which after all your probably an expert on and enthusiastic about that’s going to be much more effective than writing down a script that has exactly the right words in it that you want to say, trying to remember them and saying them on camera, it’s going to come across a lot better if you just talk passionately from the heart about your favourite subject which is probably your business.
Thanks for watching I’ll see you next time.