KitCrew Camps
Dave Kit“Video On Tap allows us to look over the horizon and milestone our way through each campaign. As soon as a question is asked by a customer a video will solve the problem.”
Summary
To work with KitCrew Camps and their new marketing initiative for the coming year for which they wanted to include video in their marketing mix.
Project delivery
Video production
Filming
Post production editing
Outcomes
Regular fresh content to distribute throughout the year, bringing more customers to the camps and providing parents with all the information and motivation they need to complete the booking process.
KitCrew Camps are fun, active, educational week-long and single day non-residential school holiday activity courses for children from five-to-16 yrs.
Video on Tap appealed to them as it represented a way to ensure they get regular fresh content to distribute throughout the year, with the aim of bringing more customers to the camps and providing parents with all the information and motivation they need to complete the booking process.
Initially we started with the filming and showcasing of KitCrew Camp’s new 50m inflatable assault course.
Whilst filming this on a day during the October half-term, we then used this time to get additional footage of various events along with interviews with parents and staff in order to provide content for the first few videos – the topics of the videos were discussed in advance.
We then worked with KitCrew Camps and with their marketing agency, KG Moore, to determine the best use of their remaining Production Units.
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