“Video On Tap allows us to look over the horizon and milestone our way through each campaign. As soon as a question is asked by a customer a video will solve the problem.”
Post production editing
Video on Tap appealed to them as it represented a way to ensure they get regular fresh content to distribute throughout the year, with the aim of bringing more customers to the camps and providing parents with all the information and motivation they need to complete the booking process.
Whilst filming this on a day during the October half-term, we then used this time to get additional footage of various events along with interviews with parents and staff in order to provide content for the first few videos – the topics of the videos were discussed in advance.
We then worked with KitCrew Camps and with their marketing agency, KG Moore, to determine the best use of their remaining Production Units.