Fox Williams LLP – Video On Tap

Video on Tap represented a way to ensure Fox Williams could produce regular fresh marketing content to distribute throughout the year.

The best thing about Video On Tap is that it’s so flexible. Green Spark are very professional, very accommodating and they have a real can-do attitude. They think up great ideas and they’re always there for us to ask questions.

Eila Legge

Fox Williams LLP

Summary

Filming and editing of 8 seminars, including a GDPR seminar and HR Law seminars. In addition to this, several lawyers presented videos on specific aspects of law, providing valuable insight and information to clients and prospective clients in a short form format.

Project delivery

Video production

Filming

Post production editing

YouTube Optimisation

Outcomes

Regular fresh marketing content to distribute throughout the year. This included coverage of some of the seminars and workshops Fox Williams runs, as well as short form videos to position Fox Williams’ lawyers as experts and provide rich media content for social media feeds.

Fox Williams is a City law firm, founded in 1989, with a leading reputation in specific industry sectors and practice areas, known for its good sense and ability to deliver effective solutions. The firm is instructed by clients looking for quality advice delivered with a high level of partner involvement and an astute commercial focus. Fox Williams enjoys a friendly working environment that actively encourages entrepreneurial thinking and teamwork.

Fox Williams understood the importance of video marketing and wanted to include video in their marketing for 2017, and Video on Tap represented a way to ensure Fox Williams could produce regular fresh marketing content to distribute throughout the year and enrich their social media feeds with video content.

Through Video on Tap, Green Spark filmed and edited several seminars, uploaded these to YouTube, optimised them for search and discovery, and created linked playlists. In doing so, Fox Williams were able to allow attendees to revisit areas of interest after the seminar; clients who were unable to attend could access the information provided at their convenience; and potential clients were able to find expert information through searching online, and be introduced to Fox Williams as experts in the field.

In addition to this, several lawyers presented videos on specific aspects of law including the impact of Brexit, whistleblowing, and confidentiality, providing valuable insight and information to clients and prospective clients in a short form format.

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